So you have a book and you have access to the internet – and theoretically, you can now promote that book to the WORLD through social media.
Unfortunately, social media marketing is a tricky thing to do ‘right’ or to pin down. I’m going to talk you through the mistakes I have made and the things I have learned about marketing on Instagram, Twitter and Facebook.
Facebook is the first social media site I started. I spent along time on getting a logo right and even created a video to introduce myself as a writer.
My initial approach did not work. I created the page to sell my book, not to post content.
I started getting engagement when I began posting poems with a story – a picture, a handwritten note, for example. I started getting even more interest when I did a spoken word feature from abroad, inspired by my location. Of course, you can design your own ‘feature’, and announce that you will be posting a video every week about it – whatever it is, a Facebook audience loves seeing videos on their newsfeeds.