Many experts will say that quality content is important. Although it is true, quality is relative. Facebook will consider content worthy of visibility if it causes real engagement. Since comments have more weight, try to create content that creates a discussion among followers so you get that reach. – Jonathan Laberge, Reptile
Businesses need to use multiple channels to reach their potential customers and not rely on a single channel. Social media algorithms are going to change on a regular basis and marketers need to mitigate their risk and be ready to pivot their programs on a moment’s notice. – Lisa Allocca, Red Javelin Communications
If you’re still initially publishing original content on anything other than your own website or blog, then you need to fix this first. The sooner you do this, the sooner you’ll be able to stop worrying about whether your favorite social media network is going to change its algorithm or not. Focus on inside out publishing: originate content on your website and then use social platforms to repurpose and share this content. This strategy will diversify your traffic sources and continually build up the authority and online presence of your website (the only thing you really have any control over). – Vinny La Barbera, imFORZA
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