With LinkedIn now home to over 500 million members worldwide and counting, most professionals I know have an active profile on the platform. However, somewhat surprisingly, in recent months, I’ve begun to cross paths with professionals, especially more senior-level executives, who question the value of being on LinkedIn. Some see having a carefully crafted profile as a gimmick. Others think the platform’s only relevant to younger professionals. Still, others feel LinkedIn is only useful if you’re job hunting.
From what I’ve observed in my own career and my clients’ careers, being active on LinkedIn has little downside, and in fact, can open many doors when used in the right way. If you’re someone who still thinks LinkedIn is no longer relevant or valuable, here are five professional opportunities you may be missing by not being active on LinkedIn:
1. Receiving Professional Support By Posting Status Updates
2. Driving Personal Brand Awareness By Self-Publishing Articles
3. Increasing Your Recruiter Visibility By Enabling the “Open Candidate” Option
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