Never mind doing it well. You sit there, or lie there, or stand there with a fancy crank-up desk, and punch letters on a keyboard. Alternatively, you are in the same positions but with paper and a writing utensil, scrawling away. Sometimes it flows; often it doesn’t.
Writing is hard.
It doesn’t sound hard, does it? Just a matter of the muse sitting on your shoulder, whispering in your ear… or not.
It sounds simple, right? But here’s the first catch: topics don’t fall from trees. You have to think them up. And think them over. It’s one thing to say, “here’s a topic”….and quite another to say, “Here’s what I have to say about this topic that is interesting, fresh, and authentic.”
And that requires a laser focus on your central point, your core argument.
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