Most author marketing gurus will tell you that guest blogging is one of the best ways to promote your book. Beth Hayden wrote on Jane Friedman’s blog about the many ways guest blogging builds platform and sells books. She points out that it increases your authority as well as getting your name out there and increasing sales. And it’s right up your alley. You don’t have to be a great photographer or a telegenic public speaker. All you have to do is write. You got this.
Some blogs even pay their guests. You can find a great list of blogs that pay writers at Erica Verrillo’s fantastic site, “Publishing and Other Forms of Insanity.” Follow her blog. It’s a goldmine for working writers.
A targeted “blog tour” offers a series of guest blogging opportunities to launch a book for an upfront fee. Blog tour companies simplify the process, but you don’t have to pay for a professional blog tour to get some good guest blogging spots. Just write good queries.
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