Link building starts with an email between two people.
More often than not, these are two people who don’t know each other. Yes, you know who this person is since you’re sending the email, and you think she will love your content. But be honest, you’re really a complete stranger to her.
She doesn’t know you, she doesn’t owe you anything. If you want to get her attention and a link, you need to pitch your story to her.
You can’t pitch her if she stops reading right then and there; you need to grab her attention with the first sentence.
Your job is done only when she’s read the full email, checked out your content, shared your stuff and linked to it. That’s a lot to ask from someone who probably received a dozen emails just like yours on the same day.
When you consider that roughly 269 billion emails were sent and received each day in 2017, it’s clear that link builders are facing serious competition to get their emails read.
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