When you’re dealing with the text that’s your face to the world, you can’t afford not to get a professional. A professional editor will most likely be ready, willing and able to tighten, strengthen and embarrassment-proof your text for less than the cost of the time it took to write it, let alone the time it would take you to rewrite it. They might even be able to have it back to you within an hour or two, especially if you have a good ongoing relationship. Good text pays for itself in increased revenue – and with the revenue you won’t lose because of a job disastrously done.
If you don’t have an in-house editor on your staff, there are many advantages of using an independent editor. Here are a few of them:
- You save staff time – and you keep staff focused on the jobs they were hired for. That means you get more from your staff (and their job satisfaction will probably be higher when they’re not interrupted with proofreading assignments).
- It ensures consistency of style and vision when you have an ongoing relationship with your editor, and at the same time it only costs you money when you are having them do work.
- It gives a fresh external perspective that no one inside your organization can provide.
- Many editors are in-depth subject matter experts. Check the directories of the organizations listed at the end of this article; you may be surprised at how many editors have master’s degrees and PhDs.
- Editors have the right tools and know how to use them. For example, many editors use PerfectIt, which is an application that finds consistency mistakes and enforces house style. It helps editors apply their judgment more efficiently, effectively and consistently than non-professionals can.
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