book marketing

Using “Tipping Point” Concepts To Market Your Book

12 March 2020 William H. Gould 0

Ever wonder how trends get started? As much as we’d like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few. Then word of mouth makes it spread. Author Malcolm Gladwell examines this phenomenon in his 2000 book “The Tipping Point”. There’s a chapter where he describes how this kind of movement by a few groups powered Rebecca Wells’s 1996 novel, “Divine Secrets of the Ya-Ya Sisterhood”, to surp…

Tips To Successfully Promote Your Book On Talk Radio

5 March 2020 William H. Gould 0

For nearly two decades, we?ve been telling you about the value of talk radio as a means for promoting your book to the masses. Because we want you to succeed with talk radio, here are some ?inside? tips to help you become the kind of guest every host wants to have on his or her show.