No Book Marketing Plan? What Are You Thinking?
What Was I Thinking? When I first started out selling my fiction novels, I went ahead and had the books printed without even having a [Read More]
What Was I Thinking? When I first started out selling my fiction novels, I went ahead and had the books printed without even having a [Read More]
Ever wonder how trends get started? As much as we’d like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few. Then word of mouth makes it spread. Author Malcolm Gladwell examines this phenomenon in his 2000 book “The Tipping Point”. There’s a chapter where he describes how this kind of movement by a few groups powered Rebecca Wells’s 1996 novel, “Divine Secrets of the Ya-Ya Sisterhood”, to surp…
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