When the general public picture photographers, they tend to envision a creative individual who goes out and snaps away at anything and everything that inspires them; architecture, nature, sports, or whatever assignment they’ve been put on. It’s likely that they never think of the hours we spend marketing, writing proposals, editing, doing book-keeping, etc.
When photographers think of each other, it’s entirely different. We know all of the non-shooting work that goes in to running our businesses. It’s true that we are skilled at juggling many hats at once, but one thing that most photographers aren’t doing which is holding them back is writing.
No, I’m not just referring to the Instagram post where you describe a little about your image in 2,200 characters or fewer, although being able to tell a story in a short caption is also a useful skill. I’m talking about writing actual articles, ones that boost your internet reputation and highlight your credibility.
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