Like most first time authors, I figured that once the word was out that I’d written a book, the world would beat a path to my door wanting to buy it. I’ll admit I gave little thought to marketing until the day my first printing of Handbook To A Happier Life was delivered. In a panic, I called a published author I knew and asked, “What do I do now?” She suggested several books about book marketing, which I bought immediately. I was on my way.
I am often asked “Do you know of a publisher who would be interested in my book?” There’s no easy way to answer this question. You see, according to the PMA Newsletter, there are over 86,000 publishers in existence (http://parapub.com/statistics). It would be impossible to know what each one is looking for at any given time. However you do know that you’re not going to submit your manuscript or book proposal to 86,000 publishers. It would be a waste of your time and money. To…
The truth about publishing is really stranger than fiction and the truth is: getting published is only half the battle. The other half is to keep your reality check in balance so it doesn’t bounce.
Recently, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many viral marketers go into forums with the intention of marketing products or other services, their actions and attitude unwittingly causes the exact opposite of the desired effect.
Ever wonder how trends get started? As much as we’d like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few. Then word of mouth makes it spread. Author Malcolm Gladwell examines this phenomenon in his 2000 book “The Tipping Point”. There’s a chapter where he describes how this kind of movement by a few groups powered Rebecca Wells’s 1996 novel, “Divine Secrets of the Ya-Ya Sisterhood”, to surp…
Learn the strategies of one author who successfully brought her book, 101 Ways to Get Your Foot in the Door, to market with no out of pocket money.
For nearly two decades, we?ve been telling you about the value of talk radio as a means for promoting your book to the masses. Because we want you to succeed with talk radio, here are some ?inside? tips to help you become the kind of guest every host wants to have on his or her show.
When I was in college, one of the girls in my dorm terrified us with the “true” story of “The Hook,” a killer with a [Read More]
Smart ebook marketing works like a magnet to bridge the gap between readers’ unmet desires and your book’s ability to satisfy those desires. Here are [Read More]
In today’s world, to be a writer we’re told that writing is not enough, you must market your work and do everything in your power to [Read More]
The absolute quickest way to earn more opportunities, improve your authority, get to know key players in your industry, move up and earn more is [Read More]
If your perception of romances stops at racy titles and the bare-chested, long-haired cover models of (mostly) yesteryear, you’re missing out on the industry’s greatest [Read More]
Book Marketing serves as a resource for authors and allows members to engage in promotion and publicity for marketing purposes. The site offers no-charge marketing [Read More]
Everybody wants them, but not everybody knows the little ways they can improve their content marketing to get them. According to The Goal Pyramid by [Read More]
When it comes to marketing and branding we tend to think about big strategic issues. Who we are trying to reach. What our messaging is. [Read More]
Whatever your preferred means of promoting your title, free and bargain book listings could be one way to kick-start your book promotions. As with any [Read More]
Pronoun, a self-publishing service for authors, is shutting down after promising free ebook distribution for authors. The company, which raised millions in funding and ended [Read More]
Imagine if one company held all the power over your income every month. That used to be my reality when I had a day job. [Read More]
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