Here is a crazy statistic: 92% of consumers in the U.S. want their favorite brands to tell more stories. We already know that consumers prefer an experience over a product or service and eat up content as if their lives depend on it. That’s why there has been so much talk surrounding content marketing and how useful it is in today’s business climate. However, even if you’re a content-churning king, but don’t have a substantial “About Me” page, you’re probably losing potential photography clients.
People shopping around for a photographer are looking for the same credibility within a business as any other consumer. Photography clients are willing to fork over a considerable amount of money, so long as they trust the photographer with whom they’re entering into business. Not even considering the fact that your “About Me” page is one of the first places potential clients visit when they arrive on your website, the idea of wanting to build credibility and trust amongst your potential clients should be reason enough to make you want to have an engaging, intentional, and well-thought-out “About Me” page. Here are a few tips to help you have a robust, interesting, and engaging “About Me” section on your website.
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