Upcoming Facebook updates will begin reducing the visibility of posts by publishers in order to prioritize social interaction. Learn what you can do to maintain the interaction of your Facebook audience.
Last month, Mark Zuckerberg made an announcement that sent shockwaves through the social media stratosphere. Facebook, the largest of the social media networks, will begin to “prioritize posts that spark conversations and meaningful interactions between people.”
Simply put, this means Facebook, home to over two billion (yes, billion with a ‘B’) users, will begin to de-prioritize posts from publishers, organizations and businesses in favor of those from real people (i.e. your high school best friend and second cousin twice removed). For authors that depend on Facebook to communicate with their readers, this can be shocking and troubling news.
If you’re one of those authors, stay calm. All is not lost.
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