Successful writers like Michael Lewis, Robert Caro and Jeffery Deaver are part of a growing group of A-list authors bypassing print and releasing audiobook originals, hoping to take advantage of the exploding audiobook market.
When writer Michael Lewis had an idea for his next book, a contemporary political narrative, he decided he would test it first as a 10,000-word magazine article, as he often does before committing to a yearslong project.
But this time, he made a surprising pivot. Instead of publishing the story in Vanity Fair, where he has been a contributing writer for nearly a decade, he sold it to Audible, the audiobook publisher and retailer.
“You’re not going to be able to read it, you’re only going to be able to listen to it,” Lewis said. “I’ve become Audible’s first magazine writer.”
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