As an author, you’ve probably been told that being active on social media will help you sell your books.
And maybe you’ve been doing all you can to promote your book and engage with your followers on various social media platforms.
We’ve worked with a lot of authors at TCK Publishing, and we’ve come to an unexpected conclusion. If you’re an author trying to sell more books, you probably should NOT use social media.
There are plenty of people out there who will tell you why authors should use social media, but here are three essential reasons why you really shouldn’t:
Organic reach is the number of people who see your post without you paying for it. If you’ve noticed that you are not getting much engagement on your social media posts, that’s because every business page is getting less engagement due to less organic reach.
The average number of engagements with Facebook posts by brands and authors has fallen by more than 20% since the beginning of 2017, after falling by more than 50% in 2016. Back in 2012, the average Facebook post used to get 16% organic reach—that meant if you had 100 fans, 16 of them, on average, would see one of your posts. Today, the average organic reach is closer to 1%. That means posting on your Facebook fan page is (at least) 16 times less effective today than it was just six years ago.
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