Aside from making your article more readable, organization can make it more attractive. When a reader comes to your page and finds a visually appealing post, she’s more likely to stick around and read what you have to say about your subject.
Section headers will likely be the first things your visitor will read, so make them descriptive. Don’t forget to include relevant keywords for better SEO impact.
Easy-reading elements like bulleted or numbered lists will also send a message to the visitor that your content is easy to digest. Like it or not, our online attention spans are short, and a quick and easy bulleted list can win out over densely packed paragraphs. Summarize in digestible bites whenever that format works for your article.
Don’t forget to include things like images, pull quotes, and other supporting media. These elements bring an article to life and prevent it from looking like a wall of text.
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