It’s a buzzword that marketing directors love to pull out of their hat to sell products and services, develop branding, and get more clicks, likes and follows.
If you’re feeling a little like one of the judges on America’s Got Talent mystified by magician Shin Lim’s card tricks about content marketing, you’re not alone.
Even though content marketing has been around for ages, it’s gone through a kind of jaw-dropping metamorphosis in the digital world.
Long before content marketing was a buzzword, Joe Pulizzi was working behind the scenes in custom publishing for Penton Media in North America to help brands and businesses grow. He’s the founder of the Content Marketing Institute and the content marketing magazine Chief Content Officer. He’s also the author of four books, including Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit.
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