One of the topics I’d heard other independent authors talk about a lot was auto-responders, but for years, I put off actually setting up one of my own.
Being an indie author means we’re constantly juggling demands and having to prioritize. I didn’t understand how valuable an auto-responder could be, so it never seemed to jump to the top of my list.
I was also intimidated. I didn’t know what to write in my auto-responder.
This year, I tackled it.
And I’ve been kicking myself ever since for not doing it sooner. The open rates on the lists I’ve applied the auto-responder to are over 10% higher than my other lists. (So are the click-through rates.)
I’m not going to go into why I think that might be the case. There are plenty of other resources that will do that for you. What I wanted to do was hopefully make this process less intimidating for others so that no one else keeps putting it off like I did.
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