How to Use Brand Names in Your Fiction (Just Like The Fault in Our Stars)

You need to consider what you can and cannot write about before you rest a large part of your story on somebody else’s name brand or trademark.

Let’s examine why some things are made up in The Fault In Our Stars by John Green while other things included in the story are real.

Let’s take a closer look at how John Green did it in TFIOS to see if we can figure out some of the rules.

When you see golden arches. you think of McDonald’s– the symbol of the golden arches and the word McDonald’s are both trademarks.

A trademark is a word, phrase, symbol or design that identifies the source or origin of the product.

The Girl Scouts, the Make-A-Wish Foundation, Chuck Taylors, Forever 21, the Indiana Pacers and Craigslist are all federally registered trademarks, too.

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