Today I’m kicking off a series of blog posts designed to help you move your readers from feeling cold towards you, your brand and your blog, to being fully engaged and becoming raving fans.
I’m going to talk about the benefits of getting your readers warmed up, and then walk you through a series of steps to actually do it.
Over the next few weeks I’ll be giving you some exercises that you can do to help you move your readers through the various stages. And then I’ll wrap things up with some case studies.
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