New control, which will let users erase ‘what you’ve clicked on’ and ‘website you’ve visited’, comes as Zuckerberg battles bad publicity
Mark Zuckerberg unveiled a new Facebook privacy control called “clear history” at the social media company’s annual developer conference, and admitted that he “didn’t have clear enough answers” about data control when he recently testified before Congress.
The CEO announced the new tool on Tuesday, describing it in a post as a “simple control to clear your browsing history on Facebook – what you’ve clicked on, websites you’ve visited, and so on”. The move comes at a time when Zuckerberg is battling some of the worst publicity his company has faced since it launched 14 years ago.
After reporting by the the Observer and the Guardian in March revealed that millions of Americans’ personal data was harvested from Facebook and improperly shared with political consultancy Cambridge Analytica, the company has consistently been on the defense – struggling through protracted government inquiries and hearings in the US and the UK, and forced to respond to renewed calls for strict regulations.
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