How To Get Your Book Reviewed In Magazines

29 March 2020 William H. Gould 0

In one of my past magazine jobs my office was next to that of the book editor. He would get boxes and boxes of books daily. There was a separate room devoted to storing these books, but that still didn’t keep them from piling up in his office. Whenever he returned from vacation he practically had to use a bulldozer to get his door open!

Seven Secrets of Writing a Book That Sells

23 March 2020 William H. Gould 0

Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still ways to leverage the sales-factor in your favor and here’s how you do it.

Simple Steps Lead To Successful Books

22 March 2020 William H. Gould 0

Like most first time authors, I figured that once the word was out that I’d written a book, the world would beat a path to my door wanting to buy it. I’ll admit I gave little thought to marketing until the day my first printing of Handbook To A Happier Life was delivered. In a panic, I called a published author I knew and asked, “What do I do now?” She suggested several books about book marketing, which I bought immediately. I was on my way.

Submitting Your Manuscript: Getting Started

18 March 2020 William H. Gould 0

I am often asked “Do you know of a publisher who would be interested in my book?” There’s no easy way to answer this question. You see, according to the PMA Newsletter, there are over 86,000 publishers in existence (http://parapub.com/statistics). It would be impossible to know what each one is looking for at any given time. However you do know that you’re not going to submit your manuscript or book proposal to 86,000 publishers. It would be a waste of your time and money. To…

The Business of Publishing

15 March 2020 William H. Gould 0

The truth about publishing is really stranger than fiction and the truth is: getting published is only half the battle. The other half is to keep your reality check in balance so it doesn’t bounce.

The Use of Forums for Viral Marketers

13 March 2020 William H. Gould 0

Recently, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many viral marketers go into forums with the intention of marketing products or other services, their actions and attitude unwittingly causes the exact opposite of the desired effect.

Using “Tipping Point” Concepts To Market Your Book

12 March 2020 William H. Gould 0

Ever wonder how trends get started? As much as we’d like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few. Then word of mouth makes it spread. Author Malcolm Gladwell examines this phenomenon in his 2000 book “The Tipping Point”. There’s a chapter where he describes how this kind of movement by a few groups powered Rebecca Wells’s 1996 novel, “Divine Secrets of the Ya-Ya Sisterhood”, to surp…

Tips To Successfully Promote Your Book On Talk Radio

5 March 2020 William H. Gould 0

For nearly two decades, we?ve been telling you about the value of talk radio as a means for promoting your book to the masses. Because we want you to succeed with talk radio, here are some ?inside? tips to help you become the kind of guest every host wants to have on his or her show.